Social media strategy for B2B: leverage business partnerships

Points of View feature
June 13, 2014Posts by Casey Knoxby Casey Knox
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There are several business benefits to incorporating vendors, sponsors and other industry-related businesses into a social media marketing strategy. For the purpose of this blog, let's refer to this group of businesses as B2B partners. Whether

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enhancing a digital footprint, humanizing a brand, or adding value, determining how to "fit" B2B partners into a company's social media strategy should not […]

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